Exploring innovative solutions: an interview with Lisa Brand, CTO of LG Sonic

In a world grappling with diverse and complex environmental challenges, the need for innovative and sustainable solutions has never been more pressing. We sat down with Lisa Brand, the Chief Technology Officer of LG Sonic, a company renowned for its groundbreaking water treatment technology. With a passion for finding sustainable resolutions to global environmental issues, Lisa sheds light on LG Sonic’s extraordinary work in tackling harmful algae growth and its impact on water quality.

Join us for Lisa Brand’s insights on the importance of sustainable water management, LG Sonic’s pioneering ultrasound-based algae control technology, and the transformative impact of WTEX10 missions in fostering international cooperation to address critical global water challenges.

Q: Could you please start by telling us a bit about yourself?

A: Certainly! My name is Lisa Brand, and I am a microbiologist with a passion for finding sustainable solutions to environmental issues. With 14 years of experience in water quality, I currently serve as the Chief Technology Officer at LG Sonic.

Q: Can you tell us more about what LG Sonic does?

A: LG Sonic specializes in innovative water treatment solutions using ultrasound technology. We develop and implement algae control systems that use ultrasonic sound waves to inhibit the growth of harmful algae in water bodies. Our technology is environmentally friendly, chemical-free, and helps improve the water quality in lakes, reservoirs, and other aquatic environments.

Q: Why is the work you do important to the world?

A: The work we do at LG Sonic is crucial for maintaining healthy aquatic ecosystems. Harmful algae blooms can severely impact on water quality, marine life, and even human health. By providing sustainable and chemical-free solutions to control algae growth, we contribute to preserving the balance of aquatic ecosystems, ensuring access to clean water, and supporting the well-being of both nature and communities.

Q: Recently, you participated in several WTEX10 missions to Birmingham and Glasgow. What motivated you to be a part of these missions?

A: The WTEX10 missions to Birmingham and Glasgow presented excellent opportunities for LG Sonic to showcase our innovative algae control technology to a global audience. We were motivated to be a part of these missions to connect with industry experts, water professionals, and potential customers who share our passion for sustainable water management. These missions allowed us to expand our network, share our expertise, and explore collaborations that can help us make a greater impact in addressing global water challenges.

Q: What sets a WTEX10 mission apart from other initiatives or conferences?

A: WTEX10 missions are unique in their focus on promoting Dutch water technology excellence on an international level. These missions bring together leading Dutch companies like LG Sonic, offering a platform to showcase our innovations and collaborate with global stakeholders. The missions provide a concentrated and targeted environment for networking, knowledge sharing, and partnership building, making them highly valuable for participants.

Q: Could you share what the missions brought you and your company?

A: The missions brought LG Sonic significant benefits. It provided us with a platform to present our ultrasound-based algae control technology to a diverse audience of water professionals, industry experts, and potential clients. We gained exposure, established new connections, and had fruitful discussions with industry leaders. The mission helped us expand our reach, increase awareness of our solutions, and explore new market opportunities. Overall, it was a highly rewarding experience that furthered our company’s growth and impact in the water industry.

Images: LG Sonic and SWAN