Navigating a Changing US Business Climate
Are you active in the water technology sector and interested in exploring opportunities in the United States? The US market is evolving rapidly — bringing both challenges and exciting opportunities for innovative Dutch companies.
On Thursday, April 24, Water Alliance will host an interactive webinar featuring experts and entrepreneurs who will share key insights into the current developments and prospects for Dutch water tech companies in the US.
What to expect
During this session, we’ll explore:
- The impact of shifting economic and political dynamics on doing business in the US
- How to strategically prepare your business for these changes
- Practical experiences from Dutch entrepreneurs already active in the US market
- Support opportunities from government and partner organizations
- Information about the NL Pavilion at WEFTEC 2025, North America’s leading water technology exhibition
Speakers
- Ebie Holst (Cleveland Water Alliance) – on how their programs and testbeds can support Dutch companies as a hub and connector to the US market
- Lisa Brand (LG Sonic) & Johan Langius (Noardling) – on navigating economic uncertainty while operating in the US
- Jacob Willemsen (TABS Inc.) – on how to strategically prepare your business for a changing business climate
- Saskia Pardaans (Netherlands Embassy) & Philip Hammerstein (US Embassy) – on opportunities, challenges, and government support for Dutch water tech businesses
Whether you’re just exploring your first steps into the US or already active and looking to grow — this session offers valuable insights and actionable guidance.
Participation is free.
Date: Thursday, April 24
Time: 16:00 – 17:30 CET
Location: Online
Organiser of this event
- Yvonne van den Berg
- +31 (0)6 20 40 66 92
- International Business Development
- y.vandenberg@wateralliance.nl
