Mission: from knowledge and expertise to market and impact
Water Alliance supports and promotes Dutch water and environmental technology companies – from start-ups to internationally active businesses – in developing, scaling up and commercialising their innovative solutions and services. We strengthen their position in national and international markets, accelerate the journey from knowledge to practical application, and in doing so contribute to a strong sector, the sustainable availability of safe water and the circular economy.
Vision: a strong, visible and connected ecosystem
By 2030, Water Alliance will have further strengthened its position as the national business hub for water and environmental technology, establishing itself as an authoritative organisation in the Netherlands. We connect technology with market demand to create a powerful engine for growth, enabling companies to collaborate, share knowledge and access new markets.
At the same time, often in partnership with WaterCampus partners, we play a prominent role as a European partner for technology development and export. Building on our strong national and regional roots, we contribute to an internationally visible and competitive Dutch ecosystem.
Strategy: connect, strengthen, accelerate
Water Alliance delivers on its mission and vision, largely through collaboration, synergy and facilitation within the WaterCampus ecosystem, based on four strategic pillars:
- Connecting businesses with markets and accelerating market opportunities;
- Strengthening the sector through expert groups, advocacy and partnerships;
- Fostering entrepreneurship and new business development;
- Delivering programmes and projects that advance our mission.