Five ‘smart’ companies went to the conference… it almost sounds like the beginning of a fairytale! And in some ways it WAS.
Representatives of Azzuro, Brightwork, LG Sonic, Samotics and Spatial Insight teamed up with Water Alliance’s own Stefan Bergsma and traveled to the United Kingdom to be part of a mission heading to the 2024 Innovation and Smart Water Conference in Birmingham on March 14. Their goal? To get in touch with companies in the UK for partnerships, to find new markets, new clients or to gather more information on the British market.
“By being the only non-British party at the Conference we really stood out,” says Stefan. “so the companies got a lot of attention”. The modest size of the conference was a plus he says: “Because the number of attendees, around 175, it was possible to talk to everybody you wanted to in one day. So it was very efficient!”
The companies were enthusiastic. Some of the companies are already active on the British market and were able to concretize projects, others increased their knowledge of the market. Existing contacts were tightened and new ones were made. And not to be forgotten: the companies shared their experiences on establishing contacts and doing business in the United Kingdom with each other. Sounds like that fairytale, right?
Water Alliance has a strong bond with the British water technology world and organizes missions to and booths at English events on a regular base. Want to join us at an event? You will find a full list of our activities in the Activities section on our website, or keep an eye out on our LinkedIn page!
