{"id":50557,"date":"2026-06-17T13:55:20","date_gmt":"2026-06-17T12:55:20","guid":{"rendered":"https:\/\/wateralliance.nl\/event\/trade-mission-for-start-ups-to-ces-2027-in-las-vegas\/"},"modified":"2026-06-17T14:05:07","modified_gmt":"2026-06-17T13:05:07","slug":"trade-mission-for-start-ups-to-ces-2027-in-las-vegas","status":"publish","type":"wa_events","link":"https:\/\/wateralliance.nl\/en\/event\/trade-mission-for-start-ups-to-ces-2027-in-las-vegas\/","title":{"rendered":"Trade Mission for Start-ups to CES 2027 in Las Vegas"},"content":{"rendered":"\n<p>Do you have an ambitious start-up with a groundbreaking technological solution? Are you looking to scale internationally, find new customers, or connect with investors? Join the Dutch start-up trade mission to <strong data-start=\"266\" data-end=\"283\">CES Las Vegas<\/strong>, taking place from <strong data-start=\"303\" data-end=\"323\">5\u20139 January 2027<\/strong>. CES is the world&#8217;s largest and most influential technology trade show.<\/p>\n\n\n\n<p>State Secretary <strong data-start=\"413\" data-end=\"433\">Willemijn Aerdts<\/strong> of the Ministry of Economic Affairs and Climate Policy is also expected to attend CES Las Vegas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why participate in CES?<\/h2>\n\n\n\n<p>Since its launch in 1967, CES has grown into the leading international technology event where the global tech industry comes together. The 2026 edition attracted more than <strong data-start=\"732\" data-end=\"752\">148,000 visitors<\/strong>, <strong data-start=\"754\" data-end=\"774\">4,100 exhibitors<\/strong> (including approximately 1,200 start-ups) and over <strong data-start=\"826\" data-end=\"860\">6,900 journalists and analysts<\/strong> from more than 140 countries.<\/p>\n\n\n\n<p>CES is the ideal launchpad for start-ups looking to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>launch their product or service internationally;<\/li>\n\n\n\n<li>connect with and pitch to investors;<\/li>\n\n\n\n<li>build valuable leads and strategic partnerships;<\/li>\n\n\n\n<li>gain international media exposure.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Netherlands Tech Square @ Eureka Park<\/h2>\n\n\n\n<p>As a participant, you will be part of the Dutch Pavilion at <strong>Eureka Park<\/strong> \u2013 the start-up hub of CES. This is where promising start-ups showcase their innovations to an international audience of investors, businesses, media representatives and potential customers.<\/p>\n\n\n\n<p>As part of the <strong>Netherlands Tech Square<\/strong>, you will benefit from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a professional exhibition stand in a prime location;<\/li>\n\n\n\n<li>shared branding and increased visibility;<\/li>\n\n\n\n<li>access to exclusive networking events;<\/li>\n\n\n\n<li>guidance and support from the Dutch delegation.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who is it for?<\/h2>\n\n\n\n<p>This mission is aimed at start-ups operating within the focus areas of the <strong data-start=\"1787\" data-end=\"1831\">Dutch National Technology Strategy (NTS)<\/strong>. However, other innovative and ambitious start-ups are also encouraged to apply.<\/p>\n\n\n\n<p>An independent jury will select the participating companies. In addition, your start-up must be approved by the <strong data-start=\"2026\" data-end=\"2067\">Consumer Technology Association (CTA)<\/strong>, the organisation behind CES Las Vegas.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Participation Requirements<\/h2>\n\n\n\n<p>You can participate if your start-up is approved by the CTA and meets the following criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>you operate within a CTA-approved area of interest and represent a technology sector in which the Netherlands excels internationally;<\/li>\n\n\n\n<li>your product or service is innovative and disruptive;<\/li>\n\n\n\n<li>you already have a product or service on the market;<\/li>\n\n\n\n<li>you can demonstrate your product or service with a proven business model;<\/li>\n\n\n\n<li>you have the ambition to scale internationally in the short term, or are already doing so;<\/li>\n\n\n\n<li>you meet the additional CTA requirements for participation in the Eureka Park start-up pavilion.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Participation fee<\/h2>\n\n\n\n<p>Participation in this trade mission costs <strong>\u20ac4,400 excluding VAT per company<\/strong>. A maximum of two representatives per company may participate.<\/p>\n\n\n\n<p>The participation fee includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>participation in the mandatory preparation programme;<\/li>\n\n\n\n<li>participation in CES Las Vegas, including general event registration and exhibition space;<\/li>\n\n\n\n<li>rental and construction of a standard exhibition stand;<\/li>\n\n\n\n<li>support with the CES Innovation Awards application process.<\/li>\n<\/ul>\n\n\n\n<p>Additional stand requirements, such as a television screen or extra furniture, are at your own expense.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Possible Reimbursement of Participation Costs<\/h2>\n\n\n\n<p>If you meet the eligibility requirements, you may qualify for a reimbursement of <strong>50% of the participation fee<\/strong>.<\/p>\n\n\n\n<p>You may be eligible if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>your company qualifies as an SME;<\/li>\n\n\n\n<li>your participation has been approved by the Consumer Technology Association (CTA);<\/li>\n\n\n\n<li>you can provide a valid de minimis aid declaration.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logistical Support<\/h2>\n\n\n\n<p>The logistical organisation of this trade mission is managed by <strong data-start=\"4349\" data-end=\"4357\">PSPS<\/strong>. They will support you throughout the preparation process and during CES Las Vegas itself, including stand construction, practical arrangements and on-site assistance.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CES Innovation Awards<\/h2>\n\n\n\n<p>Each year, CES presents the prestigious <strong><a id=\"https:\/\/www.ces.tech\/ces-innovation-awards\/innovation-awards\/\" href=\"https:\/\/www.ces.tech\/ces-innovation-awards\/innovation-awards\/\" target=\"_blank\" rel=\"noreferrer noopener\" type=\"link\">CES Innovation Awards<\/a><\/strong>&nbsp;to recognise outstanding innovation in consumer technology products.<\/p>\n\n\n\n<p>Award winners benefit from additional visibility and media exposure during the event. As awards are granted per category, start-ups have the same opportunity to win as large technology companies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Would you like to enter the CES Innovation Awards? Be sure to review the requirements and submit your application before the deadline of <strong>2 August 2026<\/strong>. Support with your application is available if required.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Please note:<\/strong> participation fees for the CES Innovation Awards are not included and must be covered by the applicant.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Practical information<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong data-start=\"5250\" data-end=\"5259\">Date:<\/strong> 5\u20139 January 2027<\/li>\n\n\n\n<li><strong data-start=\"5282\" data-end=\"5295\">Location:<\/strong> The Venetian Expo, Las Vegas, United States<\/li>\n\n\n\n<li><strong data-start=\"5345\" data-end=\"5370\">Application deadline:<\/strong> 30 June 2026<\/li>\n\n\n\n<li><strong data-start=\"5389\" data-end=\"5411\">Participation fee:<\/strong> \u20ac4,400 excluding VAT (partial reimbursement may be available)<\/li>\n\n\n\n<li><strong data-start=\"5479\" data-end=\"5508\">Travel and accommodation:<\/strong> at your own expense<\/li>\n<\/ul>\n\n\n\n<p><strong data-start=\"5530\" data-end=\"5547\">Organised by:<\/strong> Netherlands Enterprise Agency (RVO), the Ministry of Economic Affairs and Climate Policy, and the Consulate General of the Netherlands in San Francisco.<\/p>\n\n\n\n<div id='block6a3329754485c' class=\"wp-block-acf-buttons\">\n\n  <div class=\"buttons \">\n          \n        \n          <a class=\"btn-small arrow-right default\" href=\"https:\/\/english.rvo.nl\/events\/ces2027\" target=\"_blank\">\n            <span>Register<\/span>\n              \n          <\/a>\n\n        \n      <\/div>\n\n  \n  \n<\/div>","protected":false},"excerpt":{"rendered":"<p>Do you have an ambitious start-up with a groundbreaking technological solution? Are you looking to scale internationally, find new customers, or connect with investors? Join the Dutch start-up trade mission to CES Las Vegas, taking place from 5\u20139 January 2027. CES is the world&#8217;s largest and most influential technology trade show. State Secretary Willemijn Aerdts [&hellip;]<\/p>\n","protected":false},"featured_media":50555,"template":"","class_list":["post-50557","wa_events","type-wa_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade Mission for Start-ups to CES 2027 in Las Vegas - Water Alliance<\/title>\n<meta name=\"description\" content=\"Do you have an ambitious start-up with a groundbreaking technological solution? 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